Public ranks Macmillan as the number one charity

We're really excited that Macmillan has been ranked number one in the new Charity Brand Index. The survey of the top 100 charities was commissioned by PR Week and Third Sector, the magazine for the voluntary sector.

They asked 3000 people across the UK for their views of charities. Amongst other things, they looked at impact, trust, and whether the charity is a cause they care about. The research is especially important because it encompasses everything Macmillan does; our services, our communications and campaigns and our fundraising.

Back in 2004 prior to us rebranding we were in 7th place in the income tables but only 28th in awareness. This was one of things that drove us to embark on a wholesale review of our brand. It's now been three and half years since we rebranded as Macmillan Cancer Support and we've come on an amazing journey. For us to now come first in the public's mind is a testament to staff's passion, hard work and enthusiasm for our brand.

Ciarán Devane, Chief Executive of Macmillan says: "It is wonderful recognition of the important work Macmillan does supporting people who have been diagnosed with cancer, and recognises that we couldn't do any of it without the incredible support and help of the public. Thank you for your continued support in helping us improve the lives of everyone living with cancer. We couldn't do it without all of you."

To find out more details visit the Charity Brand index website

For more information, visit www.macmillan.org.uk or freephone 0800 500 800 for an information pack.